Often, the "envelope" can be just as beautiful as the "message" inside..sometimes, even more so...
There are those who insist that noticing the "outside" of people, of things and places is shallow and passe but I do not agree!

Form can and should be appreciated on its own and for its own sake....don't we select so many objects which surround us in our daily lives precisely because of the way they look ? (which, I agree, may then make us feel a particular way). The point is that form does matter, it always has and it always will. I believe that form and substance can co-exist but they do not have to be in philosophical competition (one is not superior to the other). Each should be celebrated, on its own and today, I celebrate form!